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I've just finished reading the new book by my INSEAD marketing professor, Niraj Dawar: Tilt: Shifting your strategy downstream from products to customers. You can order it here. At first…

Interesting to see the first Starbucks train leave the station in Switzerland on November 21st on a route running from Geneva Airport to St. Gallen, as reported here.Thanks to German…

Sales of Aga cast iron cookers are reported as growing again, up 15% and at the highest level since 2005/06. This comes after several difficult years of people cutting back…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. In an earlier blog, I talked about how brands can create deeper relationships with consumers by exploring three…

An intriguing collaboration between two of my favourite brands caught my eye this week. The first brand in this new collaboration is Fifty Three's Paper, a beautifully designed iPad app…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The problem of sameness is still endemic in several categories, with a cotinued over-reliance on emotional "sizzle". The…

John Lewis' new Xmas ad is the most talked about TV commercial of the year, based on extensive research in the Taylor family household. The cartoon ad features a hare…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. All efforts to grow the core need to be anchored on a Big Brand Idea. This is…

Guest post by Diego Kerner, Managing Partner for Latin America. Having the ability of thinking creatively is a critical skill for marketers. Wouldn´t it be nice to be able to…

In an earlier blog, I talked about how occasions offer a powerful marketing tool for Foods brand marketers. Here, we llok at how "Occasion Based Positioning" (OBP) can be used…