Uncategorized1231

Post by ANNA EGGLETON, Managing Partner and Head of Customer Service With the growing trend for health and wellness, the fitness industry offers some great opportunities for growth. However the…

I attended an excellent entrepreneurship evening last night, at Kingston Grammar school. I went with my 17 year old daughter Jessica and her boyfriend Lewis, both of whom attend the…

Post by Prasad Narasimham, brandgym Managing Partner based in Bangalore, India. Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog, and in our Grow…

I discovered a fascinating blogpost on serendipity today, whilst looking at who had used #brandgym on Twitter. This discovery was of course in itself an act of serendipity, defined by Wikipedia as a "fortunate happenstance"…

Came across an interesting piece in Marketing, about how to get ahead in marketing, based on interviews with marketers from several leading companies. Below I share what the article suggests are the secrets…

The Taylor family visited the wonderful Vogue 100 Exhibition at the National Portrait Gallery this weekend. I highly recommend it if you live in London or are visiting. In addition…

Friends Reunited finally folded last month. It was one of the pioneers of social media, offering the possibility for people to re-discover and re-connect with friends online. It launched in 2000…

Post by Prasad Narasimhan, Managing Partner for brandgym Asia, based in Bangalore. Titan has dominated the Indian watch industry for three decades. Over this time, they have imagined & expanded…

I recently got some interesting insights into how you "bottle the magic" of a service brand, by interviewing Timothy Griffin, the Brand Director of The Hoxton hotel group. This followed…

Post by David Nichols, Managing Partner and Head of Invention GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow. This sent the share price…