thebrandgym

Creating loyalty in the highly competitive packaged goods world of today is a huge challenge. In particular, most food brands are up against copy cat retail own label products sold…

Ben has done a review of the latest "create an advert" competition over at Church of the Customer. The list of brands to jump on this bandwagon gets longer by…

Dell's decision to appoint ad agency Mother to drag it out of the doldrums hit the headlines this week. Another brand investing in the emotional sizzle of a new ad…

This is the second post in a series on books that have had a real impact ony my life. And this one is a bit of a strange one, in…

Writing about Orange in a post last week inspired me to go and dig out an ad that they did to launch in Thailand. This was back in the late…

The title of the post is a quote from the former brand director of Orange, the mobile phone network. With "head in the clouds" she was referring to the way…

The Apple Mac campaign starring UK comedians Mitchell and Webb, is the best thing I've seen in 2007, if not the decade, if not ever. They must be up to…

I'm often asked for good books to read, so I thought I'd share a few of the ones that have had a real impact on my life. Not just books…

This is the second post on the subject of helping the board get what branding is really all about. In the last post we looked at cut-through and customer focus.…

On one of our big projects in financial services we were struggling to get board level approval to some of the brand strategy work. On discussing this with the project…