thebrandgym

We touched on the power of insight to help dramatically improve packaging in the last one of this series, powered by JKR, when I talked about Scholl's Party Feet. This…

There's no better proof of the power of product to reivigorate a brand than the new Fiat 500. The Fiat story is already a turnaround drama of Hollywoodian dimensions, with…

The next book in this series is The Invisible Grail, by John Simmons. This brilliant little book is all about "verbal identity": finding a distinctive and authentic tone of voice…

This 3rd in a series of 5 posts powered by JKR looks at how packaging can be a strong weapon in the battle to stand out on shelf versus own…

I'm really into Jonathan's stuff over at Dimbulb . He really is a man after my own heart, sharing many of the same views on what branding should be all…

Built to Last had a major influence in my life. Back in 1998 it introduced me to the whole idea of being a "visionary" company, which I've been trying to…

In the next in this series powered by JKR, we look at how packaging can help re-position a product and so transform its fortunes The brand is Scholl, the foot…

People get attached to brands, don't they? Customers have their favourites. But company's also have emotional involvement with them, and invest money, time and effort in growing them. Indeed, the…

I came across this truly inspirational and highly entertaining film of Sir Ken Robinson on Ernie Schenck's blog , via Rob at Brand Story. He's talking about how we're all…

This book is different from the others so far, in that it has no direct connection to business. Its a book called Story, about the principles of screenwriting, by THE…