thebrandgym

The most exciting new product launch so far in 2008 come from an unexpected source: the BBC. That's right, the UK's state owned TV company. Its called iPlayer, and allows…

Here's a double-header on innocent. Queueing up to attend Innocent's AGMI posted last year on a worry that innocent would soon be taken over by a big company (e.g. Coke…

We are chuffed to bits to have had back-to-back front-page articles published in Market Leader, the magazine of the Marketing Society. In the last issue we had a piece on…

Hot on the post about Twinings trying to break the brand associations it has with tea, here is one about innocent smoothie's plans to also stretch its brand. The front…

On the long plane journey back from Moscow last Friday I was so bored I read the BA in-flight magazine from cover to cover. But it paid off, as I…

Marketers love to dream about changing perceptions of their brand in a big way. This could be turning a dusty old brand into something hot and trendy. Or stretching a…

A common branding objective is modernisation. Many is the brand that teams feel is out-dated, old fashioned and in need of a make-over. Well, the artilce I read in the…

The world has gone mad. The world of advertising at least. When I started at P&G, back in the Victorian era of marketing, the world was as it was supposed…

For this second part on Apple, we look at an update on the impact of the iPhone. There were quite a few vociferous anti-iPhone people around last year. They doubted…

Regular readers will know I am a confessed Appleaholic. And with the latest bit of eye-popping innovation (or "thinnovation" as Apple call it), you can see why… so, forgive me.…