thebrandgym

I am in the process or writing my 5th book, "Grow the Core". Sucker for punishment. This one is a bit easier to write though, as it will be a…

I've posted before on using secondary packaging can be a source of differentiation, with the example of Veuve Clicquot champagne. Well, here is another one on Apple. I got my…

The launch of the new A380 by Singapore Airlines is a jumbo sausage in the sky. Or maybe even bigger than that. The first flight to London of this amazing…

Another example of breathing back life into old brand properties. This time its 'The Famous Five', originally a series of kids' books written by Enid Blyton 66 years ago. That's…

A clever move by Ferrero Rocher shows the power of packaging to grow the core business by targeting new user groups and occasions. Their handy 4-pack is a great way…

Two interesting examples of brands being attacked by clones in the chilled section of UK supermarkets. Some good insights on how (or how not) to take on an established leader…

I'm in! I'm one of the 100 people picked today from the 1000+ who applied to attend the innocent Annual General Meeting (AGM) on April 25th, to be held at…

Here's a radical innovation to help us, and our kids, get those elusive 5 portions of fruit & veg a day we're supposed to eat. But before I reveal my…

Last week I was invited to a small conference of Defence academics on ‘counter-insurgency’, or ‘war’ as we ordinary folk tend to call it.  Why was I there?  Because they…

Here's some good news for folks like me who hate going to the gym (the sports one, not the brand one). They don't work. The Times reports that although there…