thebrandgym

From hot... Poor old innocent. For several years they have enjoyed consistent double digit growth, and the adoration of the press and many of us in marketing. In workshop after…

For many years retailers have been increasing their dominance over brand owners:- They have become masters at copying branded products, and selling them at lower prices. This has got worse…

Last week I posted on Pepsico's culling of PJ Smoothies. Well, this was not the only victim. Tropicana Spirit, a sparkling fruit drink, was also killed, less than 9 months…

Recently came across a Denver-based  "health and vanity lifestyle boutique", Anti-Gym, that is a great example of differentiation, and truly challenging the "dominant logic" of a category. Couldn't find data…

Last year I posted on Pepsico's launch of Tropicana Smoothies and simultaneous price cut on PJ Smoothies, in an attempt to take the latter more "mainstream" (a polite word for…

Bit of fun for Friday.Hot on the heels on the post about Veet's post-Bush ad, comes one on Philips for their portable power charge. Thanks to brandgym blog reader Sheila…

Seems the 1st brandgym blog Hit 'n Miss prediction for 2009 my be coming true. Heinz are putting the gun to their chilled Farmer's Market soup, according to an article…

Cadbury's gorilla ad created a whole lot of hoo-ha in 2008/09. And 10million views on You Tube. I always thought most viewers missed the idea behind the ad: the anticipation…

Thanks to Bongani from SAB Miller in J'burg for sharing this inspired bit of media placement with me (for non-UK readers, "bush" refers to a patch of hair :-) )…

The T-Mobile UK team have a big challenge. How to cut through when you're the number 4 brand, up against 3 bigger competitors who are out-spending you (O2, Vodafone, Orange),…