thebrandgym

I've just read an interesting article in the HBR about "lean start-ups", thanks to a tip off from Jonathan, who was in my year at P&G. Jonathan is himself running…

I'm just back from a lovely meeting at Charlie Bigham's, the premium ready meal brand where my mate Tom is CEO. Tom and the team at Bigham's have done a…

Read some interesting tips on how to be a billionaire on a recent BA flight in their Business Life magazine. The article was based on a book called The Self-Made…

In my career as an innovation manager and brand coach, Apple has often been used as a great source of inspiration. I should also own up to personally being an…

  This is the second of two posts that look at the learning from over 500 brandgym workshops. After sharing some principles of effective workshop planning and facilitation last week,…

  Workshops seem to be nowadays at the heart of corporate way of working. Either to align teams and/or make decisions.  But to be effective, the actual workshop itself should…

I posted a couple of months ago here asking if the Apple Watch would be a hit or a miss and sat on the fence. Since then, Apple's have announced…

If you find it hard to keep up with the ever increasing number of social media apps, join the club. Where to focus? Well, if you're targeting Gen Z (otherwise called…

I came across a scaremongering front page newspaper story about the music industry at the weekend. It was in an exhibition at Somerset House called "About the Young Idea", about…

I read this week's news of Logitech's logo change with scepticism. I've posted several times about companies changing their logos when nothing else changes, what I call "image wrapper" branding.…