thebrandgym

Thanks to Gaston from design agency Claasens for sharing this interesting bit of integrated marketing from Heineken Italy that I missed last year. Its the closest any brand has come…

Saw a great example of marketing innovation at the airport last week. It was a promotion stand for Bacardi pushing a pouch of mix for making Bacardi Mojitos. There are…

Latest one of my monthly posts on The Marketing Society blog.What’s the biggest factor behind most successful marketing initiatives ? A great product? Brilliant communication? Retailer backing? All of these…

I like the way Hotel du Chocolat is raising finance to find its expansion. Rather then going to the bank, the firm is asking customers, or rather members, to subscribe…

Results now in on our 2010 Hit 'n Miss survey. Most of you agreed with what we had down as hits and misses. In fact, one has already come true:…

Fascinating research from Oded Shenkar of Ohio State University, published in the HBR. This shows that it pays to be an imitator, not an innovator. According to this study, 98%…

I was stopped in my tracks this morning when I read the paper and saw this truly awful ad from accenture. Dear oh dear. Not that "elephants can dance too"…

Over the last couple of years I've posted on several small but beautifully formed brands. They are premium priced brands that target a specific occasion or consumer segment, and aim…

Saw another great example of category re-invention in action last night. It was a literally "live" example: Jamie Cullum in concert. This young genius has taken a rather dusty old…

Coalitions are hot news. There's the UK merger of Orange and T-Mobile. But more importantly, we have our first coalition government in 65 years, a "joint venture" between the Conservatives,…