thebrandgym

Just back from The King's Speech, one of the best movies I have ever seen. It is justifiably tipped to sweep the Oscars. The movie stars Colin Firth as King…

This is the latest of my posts for the Marketing Society blog. Facebook is clearly a red-hot topic for brand owners today. Every brand team I talk to is busily…

Saw a lovely example of brand rejuvenation from an unusual source: the UK charity Comic Relief. This was set up back in 1985 by Richard Curtis (writer/director of Love Actually…

"Project" is the new magazine from Virgin exclusively available on the iPad. And its pretty awesome. Rather than taking a paper magazine and adapting it for the iPad, this baby…

As we reach the end of 2010, here's a review of the year in the form of my favourite posts from the 200 we've done this year. Jan: the iPad…

"Sub-branding" is a really tricky area. I saw an example of how not to do it in the supermarket today: a new chunky soup (on top) from one of my…

Almost a year after Apple's launch of the iPad, and several months after Android-based tablets from people like Samsung, Microsoft are finally arriving at the tablet computer party. Reports suggest…

Limited Editions seem to be a popular ploy for brands today. Done well, they can create "urgency to buy", increase impact and enhance brand image. However,  this one from mineral…

I saw the poster below at the train station today. I thought it was a good example of a clear "range architecture". A lot of the work I see on…

This is my 4th and last post on the Marketing Society Conference. This one is on the talk by James Averdieck, founder of one of our fave brands, Gü puds. James…