thebrandgym

I was recently sent a great article about Nestlé’s "double whammy" in coffee, by one of my clients, Cecile Coutens, Global Marketing Director at Mars (The article is here, if you…

Regular readers will know that I have long been an Apple fan(atic). For years I've loved the product design, the ease of use, the packaging, the stores, the Steve Jobs…

Have O2 lost the plot completely with their latest campaign that asks us "To be more dog"? Or is it is a brilliant, new age bit of social powered marketing? The…

So, that rugged, tough off-road vehicle brand Land Rover has launched as a brand extesion... a range of coffee. Land Rover Coffee is, according to the website, "A successful and desirable, internationally…

Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India.    One of the biggest challenges for global brands is how to maintain consistency whilst adapting to local tastes.…

Competition for Nespresso is about to hot up, following news that Mondelez is launching Nespresso-compatible capsules later this year in Germany, France Austria and Switzerland. The capsules will be branded Jacobs and…

While many airlines are struggling, easyJet is flying high, with 2012 revenue up 12% and profit up 28%. easyJet's Marketing Director, Peter Duffy, gave his inside view on the revitalisation of…

This cool cartoon below on growing the core has been created by blogging legend Hugh MacLeod at Gapingvoid.com, as part of the promotion for my talk at Brand Manage Camp 2013…

Big brands are still over-promising and under-delivering, according to research from YouGov published in Marketing Magazine. This shows that there is still a big opportunity for brands who just do…

As a martial arts practitioner, I love watching the mixed martial arts (MMA) in UFC (Ultimate Fighting Championship). And I'm not alone, with 500 Million homes in 175 countries also tuning in,…