thebrandgym

I liked a recent piece by Dan Hulse, MD of St Lukes, in Marketing in which he wrote about the need to go beyond creative ideas to creative BUSINESS IDEAS that…

Belated congratulations to Sainbury's for winning the Marketing Society Brand of the Year award. The prize was just reward for the company's strong and consistent performance, with 35 consecutive quarters…

In this second of our monthly posts on brilliant brand ideas, we look at premium vodka brand Grey Goose. Grey Goose's success is reflected in it being the most preferred vodka…

It seems that the new CEO of Blackberry, John Chen, is finally getting the company to re-focus back on its core business of business users. Shame it took them so bloody…

Guest post by Prasad Narasimhan, Managing Partner for Asia. We in India know so little about western classical music, but when Mozart’s 25th symphony plays, every Indian ear perks up to…

This is the first of a series of posts looking at brilliant brand ideas. Brand ideas are a key output from the brand vision to action work we do, working…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. Drawing on our 20 years of experience on brand vision to action from 200+ projects, we've identified six…

How refreshing to hear a some long overdue common sense on the role of social media from Jon Goldstone, Unilever's UK VP of brand building for food and ice cream. Jon…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The belief that strategy is distinct from execution has become increasingly endemic in business today. It can be…

Is it possible to be too focused on growth? The answer is "yes", according to Julian Birkinshaw, professor of strategy at London Business School, writing in this month's Marketing. He…