thebrandgym

Robinsons barley water's association with Wimbledon is one of the most consistent brand activation properties in the world. This is the 79th year that the brand has been the official…

A presentation from rugby coaching legend Sir Clive Woodward was a highlight of the NMBS conference, where I spoke on growing the core. Clive won the rugby world cup with…

I'm just back from a brilliant few days in Tenerife at the annual conference of the NMBS, the National Merchant Buying Society. I was speaking and running a masterclass on…

Online directory company Hibu recently announced that two years after changing to this name from Yell it is planning to ….. wait for it ….. re-change the name back to…

I am back from a brilliant exhibition at Tate Modern: Matisse Cutouts. I really recommend you see the exhibition if you are in London. Make sure you take the audio guide…

A recent lunchtime trip to Itsu had my snapping and noting away furiously, as it struck me as a great example of bringing a big brand idea to life in…

I was lucky enough to spend a night in one of Chewton Glen's amazing Treehouse Suites this week. And it got me thinking about the power of core brand extension…

As part of my personal "refresh" program for this year I'm doing a digital marketing course sponored by Google, called We are Squared. Over 6 months there is roughly one…

Its nice to find a fellow social media sceptic to share the load in the shape of Professor Mark Ritson, in a column called "Insights from a digital neanderthal". Regular…

I often see brand teams getting their knickers in a twist when it comes to targeting. When presented with a tightly defined core target, some team members will protest that…