thebrandgym

I was intrigued by a Chivas Regal poster I read whilst waiting for a tube train recently. It was advertising some sort of new promotion with the headline "Win the…

EE is axing its Orange Wednesdays promotion that allowed Orange customers to buy two cinema tickets for the price of one every Wednesday by texting the word "film" to 241. The promotion…

Sony are a tech giant: a global $65bn business with positions in many technology markets. However, they famously failed to catch the wave of digital music players, with their encumbent…

In a week I have become something of an Uber addict. And it appears I am not the only one. The company's latest round of fund raising values the taxi…

For my birthday I was given a set of Hunters wellies by my daughters. And as I unwrapped the gift, I was struck by how nice the outer box was.…

Last night, I went to see Stromae live in Amsterdam, along with 15,999 other people. If you’ve been on a desert island for the last 2 years, you may have missed…

An interesting brand collaboration, between Uber and Spotify, was brought to my attention this week by Bill Noble from WD40 (thanks Bill). When you request a car with Uber, the minicab…

A brilliant cartoon from Tom Fishburne illustrates the risks of what we call "image wrapper branding": changing just the visual appearance of your brand, with no accompanying upgrade of product/service.…

I was impressed by Unilever office reception at their UK HQ in Leatherhead, Surrey, that I visited today for a meeting. I think they've done a great job of using…

The Jolly Hog is literally a great example of brand that literally combines product "sausage" and emotional "sizzle". The company make delicious sausages and other pork products, such as hog…