thebrandgym

To help it stand out from the plethora of digital channels fighting for attention in the UK, television channel BBC1 has just spent £1.2 million on eight new "idents": the…

John Moore over at Brand Autopsy has an interesting view on how best to generate word of mouth (WOM) for your brand, a very hot topic in marketing, especially in…

Just in case you've been in Outer Mongolia for the last 6 months, Coke Zero is  one of Coke's biggest ever new product launches in the UK. It seeks to…

You probably capture consumer feedback on your brand, through the web, phone and snail-mail. But do you genuinely see it as 1) A valuable source of insight? or, 2) More…

easyGroup seem set to continue their "brand ego trip": launching new products that lack relevant differentiation and added value for the consumer. I thought the launch of easy4men cosmetics was…