thebrandgym

The Apple Watch looks like being one of the biggest brand events of the year. And I'm a signed up member of Appleaholics Anonymous. But even I'm not sure if…

Uber is the mobile app based cab company that has gone from zero to a valuation of $20bn in seemingly no time. We last blogged about the success of the…

This week I was left bemused by Facebook's TV and poster advertising campaign. I first spotted it from the moving walkway on the Jubilee underground line, where the online brand…

Tesco has just kicked bread brand Kingsmill out of its stores, according to reports here. Now, this might just be caused by a short-term argument over pricing, margins and promotions.…

I love this poster for super-cool shared workspace We Work. I asked the yellow taxi driver to stop so I could snap it when I saw it on my trip…

It was interesting to see that mobile brand EE is about to launch EE film club, which allows customers to screen a blockbuster film each week on any device for…

Etihad Airways recently hosted a special event full of razzmatazz to launch their new global TV campaign, including an on-stage interview with the airline's new celebrity endorser, Nicole Kidman. It's…

New data from 2014 confirms that TV advertising is alive and kicking, despite the social media scaremongers who accuse anyone using it as being a dinosaur. Total UK TV advertising revenue…

This is the third in a series of posts on making your customer experience more distinctive, looking at how to segment pleasure and combine pain. Behavioural science shows us that…

TV channel ITV* have just announced another good year's performance, with an 18% in pre-tax profits to £780million. Since Adam Crozier joined as CEO back in 2010 profits have more…