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Differentiation is all about coming up with unique benefits that no other brand has to offer, right? And at all costs we should avoid the dreaded fate of trying to…

Hot on the tracks of the recent post about Cadbury making its Dairy Milk chocolate all fair trade comes news that Mars are dialling up ethical values on their core…

You read it here first, back in June 2007: "The real risk for innocent is the sell-out. Indeed, my money goes on Coke to be the one who swallows Innocent." …

Who would have thought you that you could learn a lot about consumer behaviour from urinal design? Yes, that's right, public toilets for men.The urinals in question are in Amsterdam…

I posted last year on the runaway success of Apple's App Store, where you can easily and cheaply download loads of cool applications for your iPhone or iPod Touch. In…

Brawn F1, the racing team that rose from the ashes of Honda, scored an amazing 1-2 win in the 1st grand prix of the year in Melbourne with drivers Jenson…

Its 10 years ago this month that South African Breweries moved its main stock market listing to London, reflecting an ambition to become a global beer giant. And what a…

Jordans is one of the nicest brands I've been lucky enough to work on. Its pretty rare that you get to work on a big brand where the founders are…

Leading chocolate company Cadbury made a pretty amazing announcement last week. By this summer all the cocoa beans and sugar in its chocolate will be fair trade. Yup, that's right.…

Andy from Pump, a great ad agency I'm working with in South Africa, is a source of great stories on brand growth. Here's one such story, about the power of…