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We often meet brand teams trying to get consumers to "trade up" to more profitable, premium-priced products in their range. The minute we hear about such attempts to "change consumer…

Harlequins sorry story of crisis-handling is almost the exact opposite of Renault's that we saw yesterday. And again, the story is too mad to be a movie Getting it wrong:…

Today's verdict on the "Crashgate" affair in Formula 1 racing shows that Renault handled their toxic brand scandal much better than the rugby team I support, Harlequins, who made a…

Asking customers for feedback is a common practice today. And it can be a source of competitive advantage, on one condition: you act on the feedback. Even better is when…

In last week's post we looked at how leading brands Walkers and Kellogg’s are shouting "Get off my land!" and trying to repel “poacher brands” who are stealing their share.In…

Big news announced on Tuesday is the planned merger of T-Mobile and Orange in the UK. This will create a £7.7 billion business, with 27 million customers (almost 1/2 the…

 "Get off my land!" is a phrase shouted by farmers, shotgun in hand, when poachers try to trespass. Leading Brands need to do the same thing when new "Poacher Brands”…

"Get off my land!" is a phrase shouted by farmers, shotgun in hand, when poachers try to trespass. Leading Brands need to do the same thing when new "Poacher Brands”…

New versions can be pretty bloody boring can't they? "New Citrus Flavour", or "now with extra cheese". And the other problem is that these versions can be copied before they've…

Distribution is one of the least sexy bits of marketing. But I think "route-to-consumer" is one of the most important challenges brands face today. So, its good to see that…