thebrandgym

Fosters has announced that it is killing off the Brad & Dan characters from its Good Call campaign after five years. The final ad in the series started airing recently,…

I nodded vigorously as I read Mark Ritson's latest "Ritson rant" about how "brands’ inane visions have lost touch with what consumers really use them for" in Marketing Week here…

Mondelez announced this week that it "will continue to add “Buy Now” buttons to owned, earned and paid media platforms across 25 markets, linking to over 130 retailers’ websites". You…

Today we look at what brands can learn from reality TV star Kim Kardashian*, based on this article by BBH's Kate Nettleton. Its dedicated to my 16 year old daughter, Jessica,…

I heard today that innocent are pulling their Veg Pots to focus on the core drinks business. This is what I suggested back in 2008, almost six years ago, in…

 Many of us may think two main things about stress: first, that stress is bad for your health; second, that you have too much stress in your life. Well, this…

The total and utter failure of polling to predict the outcome of yesterday's UK general election is another example of the shortcomings of conventional research.  The polls  predicted that the…

I spent a lovely morning this week talking about the wonderful Olympic Studios brand and business, with Membership and Marketing Manager, Mairead Murray. The Olympic is a boutique cinema, café and members…

This is the second post where I look at the "mad tech" (marketing & advertising technology) companies I'm investing in through the Collider program*. Last week's Demo Day, where the start-ups…

Two interesting articles showed how physical experiences are still important in today's digital age. The first concerned the rapid growth in vinyl records; the second was about the success of…