thebrandgym

As a believer in the power of branding, I was pretty excited when I started reading an article in The Times last week about "The woman behind brand Obama". The…

We've posted before here and here about how innocent smoothies were masters at moving beyond boring promotions to true "brand activation". The team at Jordans Cereals have taken inspiration from…

A long-overdue post with some genius from Tom Fishburne, the "Management Cartoonist" (great personal brand proposition by the way). This time, looking at how to grow during and after the…

Differentiation is all about coming up with unique benefits that no other brand has to offer, right? And at all costs we should avoid the dreaded fate of trying to…

Hot on the tracks of the recent post about Cadbury making its Dairy Milk chocolate all fair trade comes news that Mars are dialling up ethical values on their core…

You read it here first, back in June 2007: "The real risk for innocent is the sell-out. Indeed, my money goes on Coke to be the one who swallows Innocent." …

Who would have thought you that you could learn a lot about consumer behaviour from urinal design? Yes, that's right, public toilets for men.The urinals in question are in Amsterdam…

I posted last year on the runaway success of Apple's App Store, where you can easily and cheaply download loads of cool applications for your iPhone or iPod Touch. In…

Brawn F1, the racing team that rose from the ashes of Honda, scored an amazing 1-2 win in the 1st grand prix of the year in Melbourne with drivers Jenson…

Its 10 years ago this month that South African Breweries moved its main stock market listing to London, reflecting an ambition to become a global beer giant. And what a…