thebrandgym

The last 10 years of growth at Reckitt Benckiser are pretty impressive. The market value of the company has increased an eye-popping seven times, to £21billion, according to an article…

Great bit of insight from Steve Martin, author of "Yes! 50 Secrets from the Science of Persuasion", read in BA's Business Life magazine. Yup, been flying a lot lately ;-).…

I posted here a few months ago on the obsession with short-terms results, calling it "The tyrany of growth". Well, how refreshing to see Unilever's CEO Paul Poleman now speaking…

I posted last month on mobile network O2's plans to stretch into healthcare, based on my comments in a Marketing Week article. Well, it seems they have the brand stretch…

This poster from pain-killer brand Nurofen hit me when walking the girls to school this morning. I thought it really hit the spot. There's a real art and craft to…

On Monday I posted on the imminent launch of the "iSlate", which it turns out in the launch tonight is actually called the iPad. Think a big iPod Touch. Or…

There is a frenzy of speculation and anticipation ahead of this Wednesday's big Apple launch, when Steve Jobs is expected to unveil the iSlate, a "tablet" computer. Think a big…

Dove's £12million launch of its Men+Care range of body washes, cleansing bars and deos will be Unilever's biggest UK launch of 2010 according to Talking Retail. The range has already…

How do you update and refresh a huge corporate brand like Philips? The common route is to plump for a corporate communication campaign, and Philips has done a fair bit…

Five years ago doom-mongers forecasted the death of cinema. "The box office isn't in a slump, it's in a slide," reported the Los Angeles Times, as a box-office slump entered…