thebrandgym

A new launch by Maximuscle, the hard-core sports nutrition company, makes me wonder if they've pressed the "NEW BRAND" button too quickly. They've launched a whole new range for women…

  After thirty days of shouting, cheering up and suffering (I am Argentinean!), the 2010 World Cup is over. As football involves strategy to beat competition, working with teams and…

A very belated post on Virgin Airlines 25th Anniversary ad. Thanks to Ehab from Mars for sending me the info... sorry it took so long to write it up. The…

The topic of what it takes to be a brand leader has proved to be the hottest I've posted on in the 4 years of the brandgym blog. We've had…

I had an interesting discussion with a brand team this week about creating content, such as advice, tips, tricks and what have you. The marketing director aspired to create his…

Stella Artois really do seem to have the brand extension bug. After launching Stella 4%, here comes Stella Artois Black, a supposedly upmarket beer, as reported in Marketing. Is it…

Great to see a Leader Brand article in Holland's leading marketing magazine by Anne, our Managing Partner is Amsterdam. Online version for all our Dutch readers here. Or you can…

Interesting interview in the FT with the CEO of eBay, John Donahoe. As the FT say, when he became CEO in April 2008  "He inherited a beleaguered army. Growth was…

I've been thinking about the power of a particular kind of brand leader: founders. Many of the companies I admire are still run by their founders, or the founders at…

Thanks to Johan from Philips for sending me the link to the Black Book blog post on Bavaria's bit of highly risky but ultimately high impact ambush marketing at the…