thebrandgym

How refreshing to see a senior ad agency person singing the praises of good old product communication. "Marketers have been told that emotion is the key to effective advertising, but…

Companies today should improve their current business model AND innovate to create radically new business models, according to a training workshop I attended last week. The trainers from Strategyzer called…

Great slogans are one of the most powerful forms of brand property. This is especially true when the slogan is a big brand idea that works as a "rallying call"…

After months of waiting the new Bond film is finally out. Last night I went to a special opening night show of Spectre at my favourite cinema, The Olympic Studios…

Today I experienced what 5* customer service is in today's digital age, with the car service Uber, that I posted on here.  At 9.24am I ordered an Uber to pick…

Be decisive in the face of doubting voices was the advice from Luke Johnson is his inspiring column in The Sunday Times last weekend. Luke chaired TV station Channel 4, ran Pizza…

I was one of hundreds of pissed off punters turned away from a recent talk at the LSE by David Halpern, head of the the UK Government's Nudge Unit, as the…

The CEO of celebrity chef Jamie Oliver's business empire, Paul Hunt, has been busy re-focusing on the core, according to an article in The Times today. This follows a “full  review of…

This week I've been exploring a fascinating service business called Tough Mudder, prompted by this article in The Times. It's "a 12-mile course through which participants run, climb, crawl and…

We've just published our 9th annual research paper: Stretch from the Core. We looked at the opportunities and challenges of stretching brands into new categories, including the importance of having a…