thebrandgym

Post by Anna Eggleton, Managing Partner and Head of Service Brand This is the fourth of a series of posts on making your customer experience more distinctive and it looks at…

"Don’t force your purpose down my throat", says Andy Milligan in a recent blog post, here. This is a refreshing bit of common sense advice in a world where every…

Post by David Nichols, Managing Partner and Head of Invention. Starwood, who brought you the cool chic of W Hotels and Westin’s innovative ‘Heavenly Bed’, has ‘merged’ with Marriott – that…

The Taylor family are just back from what has to be the most inspiring, amazing, moving exhibition I have ever seen: Ai Weiwei at The Royal Academy. If you live in…

"Crap marketing that leads to bafflingly stupid creative executions" is how Professor Mark Ritson describes many of the sponsorship tie-ins for the new Star Wars movie, ‘The Force Awakens’, is his…

Last week's press conference by England Rugby's new coach, Eddie Jones, give me a glimmer of hope of a healthy and long over-due refocusing on performance. This contrasts with the…

Last night's trip to a West End London musical with fellow brandgym partner David Nichols and Mrs Taylor got me thinking about business model innovation. The musical in question is…

Post by David Nichols, Managing Partner and Head of Invention. Today, more organisations than ever before are busy working on brand strategy; its no longer the domain of only consumer…

Post by David Nichols, Managing Partner and Head of Invention Pot Noodle – a brand that is loved & loathed in equal measure. For those of you not familiar with…

I'm just back from a fantastic night out at the Young Vic theatre to see a brilliant production of William Shakespeare's play, Measure for Measure. On the train home with Mrs…