thebrandgym

Sales of Aga cast iron cookers are reported as growing again, up 15% and at the highest level since 2005/06. This comes after several difficult years of people cutting back…

An intriguing collaboration between two of my favourite brands caught my eye this week. The first brand in this new collaboration is Fifty Three's Paper, a beautifully designed iPad app…

John Lewis' new Xmas ad is the most talked about TV commercial of the year, based on extensive research in the Taylor family household. The cartoon ad features a hare…

In an earlier blog, I talked about how occasions offer a powerful marketing tool for Foods brand marketers. Here, we llok at how "Occasion Based Positioning" (OBP) can be used…

I loved hearing about the Alamo Drafthouse cinema chain that started in Austin, Texas, in Jackie Hubba's session at Brand Manage Camp 2013. This struck me as an example of "branding…

I came across this little golden nugget of inspiration about "How to write" by David Ogilvy on Linked In. Thanks to Paul Dervan, Brand Director at Telefónica Digital, for posting it.…

Michael Tchong made an eloquent case that "ubertrends" are re-shaping our future at Brand Manage Camp 2013. Most of these mega-whopper-trends were, of course, linked to the digital revolution. The…

On a recent trip to London Gawtwick airport the poster ads from easyJet below really caught my eye. They were doing a great job of promoting easyJet for business users.…

You can tell a lot about a company from the reception area at the office. And one of the best I've seen in a while is at Unilever's UK offices…

Just back from a great talk by author John Boyne at the Wimbledon Bookfest. He was (warning: proud dad alert) giving a prize to my daughter Chloé for a story about…