thebrandgym

A spur of the moment bit of spontaneity led myself, Mrs Taylor and Jessica, my 17 year old daughter, to rush off to watch Coldplay at Wembley Stadium last night.…

An interesting bit of pack design caught my eye at the gym today - see below. Side by side were two designs for Just Bee, a refreshing, low sugar drink with…

Tesco's sale of the Giraffe restaurant chain was finally confirmed today in this report on BBC News. It comes three years after a post I wrote on the acquisition by former CEO Philip Clarke: "Tesco's…

This week I came across one of the best ever examples of a brand manifesto, for the craft beer brand Brewdog (thanks to Jason for the tip-off). They sell beer, and…

This is the latest of a series of posts on Marketing Week Live (MWL). This time I look at the learning from a session called "Where does video sit in…

The power of digital innovation goes way beyond social media, as shown by a recent article in Marketing Week. The bigger opportunity is to transform the whole brand experience. Diego’s CEO…

Post by Anna Eggleton, Managing Partner and Head of Service branding Hot on the heels of this week's post on Unilever's Omo brand harnessing technology, here's another example of technology-led innovation. The Boots…

I came across an interesting example of digital innovation by the Omo brand in Australia this week. (Thanks to Andy Porteous for liking the post by Paul Connell, from Unilever…

Update 1: Tesco reports annual pre-tax profit of £162m vs a record loss of £6.33bn a year ago and a 0.9% rise in UK like-for-like 4th quarter sales, first quarterly growth since…

One of our favourite examples of distinctive brand properties is for Felix, the cat food brand. Distinctive properties help create valuable "memory structure" for brands, that allows them to be recalled…