thebrandgym

I was interested to read an article about the rejuvenation of ITV* recently in the Times, led by CEO Adam Crozier. It shows how the core principles of growing the…

I read an interesting article in the Times about the importance of failure in ultimately achieving success, written by former England cricket player Mike Atherton. He says "Failure is all around, everywhere you…

Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India.  Marketers are starting to recognize that distinctiveness is key in driving penetration & hence growth. But what sort…

This is the 4th of our posts on brilliant brand ideas, this one by David Nichols, Managing Partner Global and our head of invention. At $1.5bn, Magnum is the world’s biggest…

Yes dear reader, you are reading the 1,000th brandgymblog post. A big thanks to everyone who has read or subsrcibed to the blog, and to those who have taken time…

Guest post by Prasad Narasimhan, our Managing Partner for Asia who's based in Bangalore. More on Prasad here:  At the brandgym, we advocate that brands dig deep & wide for insight;…

The Metropolitan Opera in New York is a fascinating example of re-defining the core, through the launch of Live in HD: high-definition broadcasts beamed to cinemas. An article in The Times (subscription needed)…

What a difference two years can make. Back in March 2012 I posted on how supermarket chain Morrisons had rejuvenated their core by focusing on communicating their fresh food offering, both…

When it comes to making decisions, most of us suck. This is the view that Dan Heath shared at the annual conference of STIMA (the Belgian Marketing Society), where I was…

Cake brand Mr Kipling may be about to ditch the slogan its been using for almost 50 years, according to an interview given by the CEO of brand owner Premier…