thebrandgym

How refreshing to read about a new brand that is NOT touting social media as the key to growth. Instead, Bear has built a £16 million healthy snacks business based…

One of the biggest challenges in marketing is how to get the best return from global branding. On the one hand, you need to drive for consistency to generate economies…

A client of mine is off to work for a company called Pukka Pies (ppurveyors of meat pies, normally sold in fish and chip shops or at football grounds). And…

Can you revive a brand so ancient it seems to have lost all relevance for today's consumers? Well, the success of the Pro Kabaddi League in India suggests that with…

Guest post from David Nichols, Managing Partner, Head of Invention (and flying nut) Red Bull have taken their activation based marketing to the next level by bringing it to the…

Another great cartoon from marketoonist Tom Fishburne illustrates the problem with many brands' social media activity. This content often arrives in your newsfeed like an unwelcome gatecrasher at a party.…

  What can leaders learn from the luxury goods industry? This interesting question is posed by Markus Kramer here. Makus knows a thing or two about luxury goods, having been…

Norton motorcycles is an extreme example of brand rejuvenation, with owner Stuart Garner actually bringing the brand back from the dead, as covered in The Times here (subscription needed). The…

I came across an interesting piece on authentic brands on Linked In, written by Jamie Mitchell. He claims  there is a crisis of trust in businesses today and predicts that the…

Rapha is a super-cool cycling gear brand, worn by many of the "mamils"* you see cycling in Richmond park near where I live in London. I read an interesting interview…