thebrandgym

I nodded vigorously as I read Sir Terry Leahy's take on Tesco's traumatic troubles in The Times (subscription needed). Leahy left Tesco in 2011, after which the company's fortunes started…

Foster's lager and their agency Adam & Eve DDB won the Grand Prix at The IPA Effectiveness Awards this week. Importantly, these awards are about selling more stuff, not just…

Despite the noise about online retailing, good old bricks and mortar stores still play a vital role in the luxury goods industry. Online sales rose 28% in 2013, but make up…

Its nice when projects you work on really come to life, with one example being Peruvian beer brand Pilsen Callao, part of SAB Miller's portfolio. The brand has hit the…

I like Marketoonist Tom Fishburne's latest bit of genuis on "The 7 Deadly Sins of Social Media Marketing": see below. There are several important actions coming out of Tom's cartoon.…

Consumer complaints have changed a lot since I was a brand assistant at P&G. Back then, we used to get the odd letter* from a pissed off punter. We would eventually…

Post by Prasad Narasimhan, Managing Partner for Asia. If you believe all the hype about the marketing world we all live and work in, you would believe that all the rules…

Interesting to see a report in Marketing Magazine that Tesco is "considering selling off or shutting down its video-streaming service Blinkbox to focus on its core business". Sound familiar? Three…

Blackberry's first new phone under CEO John Chen, the Passport, is an interesting example of a brand trying to go back to the core and get it growing again. We…

This is the first of two posts on our 8th annual research project on "The Power of Brand Properties". This post covers the results from research with marketing directors. The…