thebrandgym

One of the biggest problems with companies trying to "engage" employees with their brands, is the tendency of their leaders to say one thing, then do the opposite. Like the…

If like us, you are a fan of Innocent, you may be interested in an interview with their Head of Creative, done by Paul at Life in the Middle. Dan's…

Having worked on projects in the laundry cleaning category coming up with new product innovation aint no walk in the park. All brands clean well and innovation tends to focus…

Hugh MacLeod of Gaping Void has asked for mini manifestos on subjects people are passionate about. Here's my go on building REAL brands based on substance, not spin: 1. Real…

Jon over at Living Brands has posted about Nintendo creating a profitable, differentiated 3rd place position in the video console market, leaving Microsoft and Sony to slug it out in…

Last weekend I went to see the new Bond movie, Casino Royale, and thought it was the best Bond in ages. It seems I'm not the only one, as the…

Many companies spend millions trying to understand the consumer,and much of this often seems wasted. Hours, days and weeks are still spent watching eight strangers drinking cheap wine trying to…

The Marketing Director of Green & Black's, Mark Palmer, was for me one of the two stars of the Marketing Society Conference, along with Robert Stephens of the Geek Squad.…

Building on last week's post on how the Geek Squad made the most of every bit of their mix to create impact, here's another one. Sitting there on the supermarket…

Many brands have hit the headlines recently for campaigning on social issues. Examples include Dove's Campaign for Real Beauty, the product Red brand raising money for AIDS in Africa and…