thebrandgym

This post shares some key takeouts from a new book by two fellow former P&G'ers (Johan Eriksson and David Ståhlberg) who both became Google guys in the Nordic region. The book packs an interesting…

I recently got some branding inspiration from an unusual source: the end-of-year prize giving at my daughter Chloé's school, Kingston Grammar School (KGS). Firstly, I was struck by the motto of KGS…

I came across an interesting article on Linked In by Keith Weed, Unilever's CMO, on the company's "Insights Engine". This approach has been developed to respond to the significant "changes…

I love Luke Johnson's weekly column in The Sunday Times, a weekly dose of practical advice from a successful entrepreneur. His latest column was on the myths about what it takes to…

On a trip to the shopping centre today I spotted this interesting bit of brand extension from Costa: the Super Day smoothie. I think this is a nice bit of…

Bloody hell. Is it really 10 years since the first brandgym blog post? Really? Yup. A decade has flown by since the first post saw the light of the day, back…

I came across the fascinating example of a brand harnessing digital technology to create a fantastic physical product in a Times article here. Lost My Name published 2015's highest-grossing picture book in both the…

A bit of DIY repair work today brought to my attention a nice bit of packaging innovation by Loctite Superglue. It's called the Perfect Pen, and in the words of…

Marketing directors were urged to "Lobby for the kind of (creative) work required for your business situation, even if it is the communications equivalent of Cuban heels" in the latest of…

On a trip to my Sainsbury's Local to buy some food for a bbq (summer has finally arrived in London) this special pack of Hartley's jelly pots grabbed my attention.…