We’re busy re-inventing HOW we work by harnessing AI, as everyone is. However, brilliant brand strategy is still key to success and this was the theme for our 2026 New Year cards. We’re just in time to share three of these below, before January comes to an and!
If you’d like the full set of 12 cards, one for each month, just email CARDS to me: david@thebrandgym.com or reply CARDS to this email if you’re reading the weekly blog email
Crosta Mollica is one of Europe’s most successful has driven growth of +40% by taking aspirational codes from contemporary Italian culture (think football, fashion and aperitivo hour) and makes them accessible to the mainstream.
Burberry’s It’s Always Burberry Weather campaign showed how to reconnect with and refresh your core, making its iconic outerwear the hero again while injecting fresh creative energy. By leaning
Costa Coffee’s Made With Heart campaign shows how product ‘sausage’ and emotional ‘sizzle’ can work together, putting the product at the centre and wrapping it in genuine everyday connection.
