Managing Partner Latin America, Buenos Aires
Diego has 20 years of brand strategy and innovation experience on both the client side and with the brandgym, which he joined in 2004 (100 projects ago!). He leads local, regional and global projects for brands including Dove, Activia, Trident, Cadbury, Kotex, ING, Chandon and Bimbo.
Diego is specialised in ‘Purpose to Action’ coaching, for both brands and leaders. He has been trained as a senior executive coach and is the author of the book ‘Lunes Felices’ (‘Happy Mondays’): 7 Steps to Live a More Authentic Life’.
Prior to joining the brandgym Diego worked for Coca-Cola and Cadbury’s, where he was a global marketing guy and then a regional board member.