Creation of an aspirational brand vision, used as a springboard for Castrol’s first digitally-led global campaign. The Titanium Trials generated 350m views and reached 500m consumers with $46m of media value, making Castrol Edge the company’s biggest global motor oil brand.

“brandgym has been a key partner to boost the performance of our brand, our business and our team”
Vivek Rampal, Global Director – Passenger Car Oil, BP Castrol