Co-creation of a refreshed, more culturally relevant purpose and brand idea: “Champion Men Deserve a Champion Beer”. Used to drive an integrated re-launch programme that reversed long-term decline, including the Be The Coach: mobile activation programme with 20million+ entries and winner of Best Global Mobile Marketing award.
“Reflecting on the project I am blown over. We have a mind-glowingly hot plan.”
Andrea Quaye – VP Marketing, AB InBev