Finding growth closer to the core, like Bonne Maman

Too often, when it comes to innovation, brands look to stretch to new categories or bring whole new benefits before actually looking closer at the core, where there may be smart and more [...]

Hype busters: cutting through the hype about branding today

Each year we do a set of New Year cards as a source of inspiration for our clients and contacts. This year the theme is ‘Hype Busters: Busting the Hype about Branding Today’. Below I [...]

6 TIPS to HARNESS THE POWER OF HABITS

In this first post of 2018, I propose six  actionable tips to implement a new and positive habit in your life, to help you achieve your ambitions for the year: brand, business and personal. [...]