Brand focus: laying bare why Majestic Wines is focusing on Naked
Majestic Wine Groups’s plan to ditch the Majestic Wine Warehouse brand, close some stores and migrate the whole business to the Naked Wines brand* got a cold reception from investors, with a 19% drop in share price since the announcement in late March. In this post we look at the brand portfolio strategy challenge faced … Continue reading Brand focus: laying bare why Majestic Wines is focusing on Naked
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