New logo design by Santander: the good, the bad and the questionable
We start our brandgym Mastering Brand Growth program and our brand strategy projects talking out how branding is about the whole business, not just logo design. So, I read about the updating of Santander’s logo design today with mixed emotions (1). On the one hand, the company has remembered and refreshed what made the brand famous, … Continue reading New logo design by Santander: the good, the bad and the questionable
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