Brand portfolio management: Premier Foods flexes its muscle
News that Premier Foods will use multi-brand campaign called “Great Little Ideas” as “a major offensive against supermarkets’ own-label lines” is an interesting example of brand portfolio management. According to Marketing,”the company is aiming to capitalise on the “cooking from scratch” trend by encouraging consumers to use brands such as Bisto, OXO and Sharwood’s in recipes.” Portfolio … Continue reading Brand portfolio management: Premier Foods flexes its muscle
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