A recent article on the WD-40 Company’s culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm (below). This has, in turn, contributed to brand and business growth. Share of multipurpose lubricants remains at 80%+, despite an estimated 200 rival products, 75% of US households … Continue reading WD-40’s culture: a ‘M.A.P.’ for people & business growth