Brand portfolio strategy: four ways to focus
I’m a big believer in the power of brand portfolio strategy. It’s one of the key topics in our brandgym Mastering Brand Growth program on our brandgym Academy online training platform. An interesting HBR article on using brand portfolio strategy to focus a business popped into my Twitter feed (thanks @ahmeddarwish ). The article by Nirmalya Kumar, “Kill a Brand, … Continue reading Brand portfolio strategy: four ways to focus
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