RE-ENERGISING STANDARD BANK’S PROPOSITION, CREATING SOUTH AFRICA’S MOST VALUABLE BRAND
Deep insight into the emerging consumer mindsets & attitudes, combined with data mining and a deep review of product offers, led to brandgym challenging the prevailing mindset on targeting. This led to sharper, more relevant brand proposition and 12-quarter action plan.
A game-changing campaign, ‘What’s Your Next?’, was launched within 3 months, driving share and equity in a highly competitive market. As a result, Standard Bank was named the ‘South Africa’s Most Valuable brand’ in 2018.
“the brandgym helped me cut through to the key issues and build a business-driving brand strategy”
Nontokozo Madonsela – Standard Bank Personal & Business Banking CMO