Developing A NEW GLOBAL BRAND FOR HRA PHARMA

HRA Pharma team had the audacious goal to launch the world’s first contraceptive pill available over the counter with no prescription. The brandgym dug deep into market & consumer insight on both sides of the Atlantic, developing concepts and a final distinctive brand positioning that works in a complex & culturally sensitive area. Hana was designed to empower women in a new era of choice and mark a vital turning point in the fight for women’s sexual freedom.

Results: The UK launch of Hana was highly successful, winning the prestigious OTC Launch of the Year.

“The team behind the launch are delighted with the results thus far.”
HRA Pharma, Twitter