Is mass marketing dead, in an age when you can micro-target sub-segments and personalise your message with online marketing? Or, is mass marketing to reach as many people as possible still the best way to build your brand and business, as Byron Sharp suggests? Mark Ritson’s recent column (1) asked this question and we explore … Continue reading Mass OR targeted: which marketing is most effective?
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed