“Marketing Goes Digital”: highlights from brand new book
This post shares some key takeouts from a new book by two fellow former P&G'ers (Johan Eriksson and David Ståhlberg) who both became Google guys in the Nordic [...]
This post shares some key takeouts from a new book by two fellow former P&G'ers (Johan Eriksson and David Ståhlberg) who both became Google guys in the Nordic [...]
I recently got some branding inspiration from an unusual source: the end-of-year prize giving at my daughter Chloé's school, Kingston Grammar School (KGS). Firstly, I was struck [...]
I came across an interesting article on Linked In by Keith Weed, Unilever's CMO, on the company's "Insights Engine". This approach has been developed to respond to the [...]
I love Luke Johnson's weekly column in The Sunday Times, a weekly dose of practical advice from a successful entrepreneur. His latest column was on the myths about what it takes [...]
On a trip to the shopping centre today I spotted this interesting bit of brand extension from Costa: the Super Day smoothie. I think this is a nice bit of brand extension from the coffee shop [...]
Bloody hell. Is it really 10 years since the first brandgym blog post? Really? Yup. A decade has flown by since the first post saw the light of the day, back in a time when YouTube had just [...]
I came across the fascinating example of a brand harnessing digital technology to create a fantastic physical product in a Times article here. Lost My [...]
A bit of DIY repair work today brought to my attention a nice bit of packaging innovation by Loctite Superglue. It's called the Perfect Pen, and in the words of the brand's website, this [...]
Marketing directors were urged to "Lobby for the kind of (creative) work required for your business situation, even if it is the communications equivalent of Cuban heels" in the [...]
On a trip to my Sainsbury's Local to buy some food for a bbq (summer has finally arrived in London) this special pack of Hartley's jelly pots grabbed my attention. If you collect green [...]
Get inspiring insights straight to your inbox.
In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.