Remona Duquesne, Author at brandgym

In Brand Vision, Positioning & Purpose, Brand-led business, Internal engagement, Leadership & performance

Posted November 19, 2020

Three ways to embed brand values in your business

Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive [...]

By Remona Duquesne

In Brand-led business, Covid Crisis, Distinctive products & services

Posted June 17, 2020

Creating ‘signature services’ in a socially distanced world

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, [...]

By Remona Duquesne

In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Leadership & performance, Social mission

Posted March 25, 2020

Alila hotels: bottling the magic of a truly distinctive service brand

Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]

By Remona Duquesne

In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services

Posted October 23, 2019

Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn’t need advertising, it needed branding. Advertising is only [...]