Creating ‘signature services’ in a socially distanced world
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Creating ‘signature services’ in a socially distanced world

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, [...]

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 Alila hotels: bottling the magic of a truly distinctive service brand
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Alila hotels: bottling the magic of a truly distinctive service brand

Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough to [...]

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 Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business
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In Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services
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Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn’t need advertising, it needed branding. Advertising is only [...]

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