Bringing brand experience to life

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need to [...]

Customer CARE when things go bad: how Emirates got it wrong

Guest post by Prasad Narasimhan, Managing Partner based in Bangalore India, and a specialist in Brand Experience. They say that a man’s true character only reveals itself in tough times. The same [...]

Bournvita: the challenge of balancing freshness AND consistency

Post by Prasad Narsimhan, Managing Partner Asia based in Bangalore. A new campaign by Bournvita, Indian kids’ favourite malted drink, shows the challenge of balancing freshness and consistency to [...]

The power of ‘brand-led’ design

Post by Prasad Narasimhan, Managing Partner based in Bangalore. Design and branding are two disciplines that are core to how brands appeal to consumers. However, the two are often seem to be [...]

Secrets of a successful start-up: CureFit

Post by Prasad Narasimhan, Managing Partner based in Bangalore. India throbs to the beat of a million start-ups and CureFit is one of the most exciting, making big waves in the world of fitness, [...]

If money doesn’t DRIVE people, what does?!

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. [...]

8 consumer intimacy methods for a connected world

Getting close to consumers to build ‘consumer intimacy‘ has always been a priority for marketers. And, if anything, this is becoming more important in today’s world where attitudes [...]

Rejuvenating the Royal Enfield brand from the ‘inside-out’

Royal Enfield (RE) is a great example of a company successfully addressing one of the biggest challenges in marketing: rejuvenating a brand in trouble. Back in 2000, the Indian-based RE motorbike [...]

TELLING CHAPTERS OF AN EPIC BRAND STORY: HDFC Insurance

[Guest post by Prasad Narsimhan, Managing Partner based in Bangalore, India] Few brands have the courage to remain thematically consistent in their communication over a long period of time, [...]

Branding in a blink of the eye

Two books in recent years have changed the way we think about how we think. In ‘Blink’, Malcolm Gladwell wrote about choices that we make in an instant, literally in the blink of an eye. He [...]

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