The power of ‘brand-led’ design

Post by Prasad Narasimhan, Managing Partner based in Bangalore. Design and branding are two disciplines that are core to how brands appeal to consumers. However, the two are often seem to be [...]

Secrets of a successful start-up: CureFit

Post by Prasad Narasimhan, Managing Partner based in Bangalore. India throbs to the beat of a million start-ups and CureFit is one of the most exciting, making big waves in the world of fitness, [...]

If money doesn’t DRIVE people, what does?!

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. [...]

8 consumer intimacy methods for a connected world

Getting close to consumers to build ‘consumer intimacy‘ has always been a priority for marketers. And, if anything, this is becoming more important in today’s world where attitudes [...]

Rejuvenating the Royal Enfield brand from the ‘inside-out’

Royal Enfield (RE) is a great example of a company successfully addressing one of the biggest challenges in marketing: rejuvenating a brand in trouble. Back in 2000, the Indian-based RE motorbike [...]


[Guest post by Prasad Narsimhan, Managing Partner based in Bangalore, India] Few brands have the courage to remain thematically consistent in their communication over a long period of time, [...]

Branding in a blink of the eye

Two books in recent years have changed the way we think about how we think. In ‘Blink’, Malcolm Gladwell wrote about choices that we make in an instant, literally in the blink of an eye. He [...]

Using a ‘brand peer group’ for inspiration

Whilst it’s of course important to keep an eye on your direct competition, we find that looking further afield can be a richer source of ‘fuel’ for idea creation. We encourage teams to look at [...]

Is Paper Boat sailing into choppy waters?

In an earlier blog, we celebrated Indian drinks brand Paper Boat as a shining example of ‘a brand born distinctive’: every element of the mix was distinctive, including the promise, [...]

What is your advertising really for?

Advertising is but one of several options brands have for creating distinctiveness by. Yet it is the most scrutinized & debated, as it consumes most of a brand’s discretionary money. But [...]

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