Pascual’s prize shows revitalisation needs great strategy AND people

Post by Diego Kerner, Managing Partner for Latin America. Revitalising an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar [...]

What can boxing teach us about business?

This post by Diego Kerner, Managing Partner for Latin America, is one of our occasional ones which goes a bit “off piste” to look for lessons on brands, business and leadership. At [...]

6 Ways to Make your New Year Resolutions STICK

Its new year resolution time again. And so in this first post of 2019, I thought it was worth re-visiting a classic brandgym blog post by Diego Kerner, our Managing Partner based in Buenos Aries. [...]

Forget IQ. What’s your ability to ADAPT or AQ?

[Post by Diego Kerner, Managing Partner for Latin America] The great Stephen Hawking defined intelligence as ‘the ability to adapt to change’. And change dominates the landscape of any marketer [...]

6 TIPS to HARNESS THE POWER OF HABITS

In this first post of 2018, I propose six  actionable tips to implement a new and positive habit in your life, to help you achieve your ambitions for the year: brand, business and personal. [...]

The power of good questions

Many times in business (as well as in daily life) when dealing with an issue, we tend to quickly go into “question-answer mode”, instead of taking time to assess whether this question is the most [...]

Harness the power of habits

In this first post of 2017, I propose some actionable tips to help you implement some new and positive habits in your life, to help you achieve your ambitions for the year: brand, business and [...]

What makes a winning brand team?

Post by Diego Kerner, Managing Partner for Latin America. After overcoming the frustration of witnessing Argentina to lose its 3rd football final in a row (2nd time against Chile!), I heard a [...]