3 Black Friday brands benefiting from ‘Fresh Consistency’

Post by David Nichols, Group Managing Partner and Head of Invention This Black Friday weekend I saw several brands reaping the benefits of ‘fresh consistency’: remembering what made [...]

Quality in-store activation from Quality Street

Sometimes the simplest brand ideas are the best. In particular, ideas don’t always have to rely on product innovation, they can be based on marketing innovation, as Quality Street* recently [...]

Finding growth closer to the core, like Bonne Maman

Too often, when it comes to innovation, brands look to stretch to new categories or bring whole new benefits before actually looking closer at the core, where there may be smart and more [...]

Heinz: smart sizing to grow the core

Heinz Baked Beans have been a staple of the UK & Australian diet for several generations. In the UK the brand is still the undisputed leader with sales of £847m in 2015. In Australia, they [...]

M&M’s pots: packaging to grow the Core

M&Ms is a mega-brand by anyone’s reckoning – more than 400 million individual M&M’s are produced every day in the United States and it has an estimated $4bn global turnover [...]

Brownie Brittle – An old fashioned digital success story

It’s one of those success stories we all love to hear about – lady turns baking hobby into multi-million dollar brand – but one we hear less and less in this tech obsessed world. But [...]

GRAZE – a new generation snacking brand

An odd looking snacking brand seems to be popping up in more and more places these days. It’s not another bar or bag of bites, it’s a huge variety of little trays of natural snacks. GRAZE is hot. [...]

Be more ‘market-oriented’ in 2017

I decided to go to the UK Marketing Academy’s Inspire Lecture last month in search of inspiration for 2017. The pugnacious Professor of Marketing and sharp-tongued Marketing Week columnist Mark [...]

How social media can help small businesses fly higher

Post by David Nichols, Group Managing Partner and acrobatic pilot (yes, really!) We saw how Facebook has limited reach for big brands with broad profile of users in last week’s post here. [...]

Lloyds Bank’s bring a brand property back to life

Post by David Nichols, Managing Partner and Head of Invention Lloyds is one of the big 4 retail banks in the UK. It has had a black horse as its icon since 1890. This year Lloyds Banking Group is [...]

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