5 insights for effective range architecture

[Post by Anne Charbonneau, Managing Partner based in Amsterdam] At my local Dutch supermarket yesterday, I stared in utter confusion at the shelf of soya drinks, faced with explosion of possible [...]

3 practical ways to be more agile

We posted recently about the need to increase your ‘Adaptability Quotient’ (AQ) to make your brand and business stronger. Research we are running right now confirms that being more [...]

Is the future of shopping Brandless?

Brandless is an interesting new online business which launched in the US this week, backed by $50million in venture capital funding. The site offers what the company describes as [...]

Create a magical experience like Harry Potter World

A few weeks ago I had fun visiting the revamped Universal Studio in Los Angeles with my family, including my two sons who are both avid Harry Potter fans. Our first stop was of course  ‘The [...]

Give a goodie, build your brand

Receiving an online order is not the most romantic moment you can have. This is why many brands try to give a personal touch by adding ‘a goodie’, especially now with Christmas coming [...]

Bugaboo’s big, bold brand stretch: the Boxer luggage system

Post by Anne Charbonneau, brandgym Managing Partner based in Amsterdam, I was lucky enough to recently attend the exciting launch of bugaboo’s new product range: “a revolutionary luggage system” [...]

Inside a brandgym start-up: the Vrog story

A key part of our business model is creating time and energy for brandgym partners to pursue their personal passions. How? We have only senior partners, each running their own business, with a [...]